Monday, July 26, 2010

Team of four key "people"


A business is a team in this team, the 4 key factors - leadership, communication, sales, human interaction - determine the fate of the team.
Team leader

As a team leader, your own self-confidence you have charisma? You make employees willing to take orders from you? Do you know how to build consensus, to the team to achieve common goals? In the "efficient team of 24 law", the world's greatest football coach of the text Silongbadi Although it is not business elite, has not operated several multi-billion dollar company, but he will be a waste into a team culture Support super-champion team. His successful leadership experience for Americans, and even administrators worldwide admiration. In fact, the test team and facing a crisis, and a similar place in a company. Any team leader, first of all to recognize their abilities, then develop their own character and integrity, and to instill a winning team ideas, inspire them to play beyond the physical and functional capacity can bear, he led Zhezhi team may be harvested only.

A clear understanding of their own leaders in a time when the advantages and disadvantages, we must first ask yourself the hard question: Do you have a supreme life, willing to wholeheartedly into the goal? One for all you do have meaningful goals? Ralph Waldo Emerson once said, "What is my job? I need to do what? What I understand? I can not escape responsibility for what is the matter?" To be effective leader must have the courage responsibility, which requires the courage burning his boats. Do not believe the myth that instant success. Perhaps when we are seemingly effortless to celebrate the successful adults, they often overlook many of them have been exhausted. For the leader, the most important thing is to remember that success is the only result of your leadership is brought about by the final result.

Communication

Communication is the most frequently today's society one of the things, customer communication activities contained in the risk factors will usually appear in the activities, such as planning, organizing, defining moment for those who prepare. Only at the right time for the right things, success will be realized communication. "24 principles of customer communication," the author, the world's leading customer management experts Furniss pointed out that the customer is the ultimate buyers, so each client to discuss the goal should be to what action will be taken, rather than what they will take initiative to communicate . In the process of dealing with customers, communication officers to focus on to become professionals. Which brand you get a university degree or with any title and can not guarantee that you will be able to become a professional, you are doing today, they can only let you in today be called a professional. A professional communication staff should be very clear, what is the customer interested in and what is not interested in what is likely to be interested in what is absolutely not to mention the situation to avoid. In the process of communication with customers, are bound to be difficult to resolve the problem, a professional communications staff will approach the issue raised, and the angle of a customer's best option. Moreover, professional staff will try to break the barriers of business customers, with a friend of mind to communicate with customers, so not only won the trust of customers, but also for the boss to win the market share.

Sales

In the sales process, you often can not completely control the client, which is quite exciting. Because in today's business world, to rely solely on product knowledge or technical expertise to market is no longer effective. As an open and convenient source of information, the Internet allows customers to get more information than ever before. In this case, you and your customers the level of understanding of the product information is no longer the biggest difference between you. "Successful marketing 24 strategy", author Linda Richardson pointed out that the role of sales is no longer about products but to convey a message to the client, that information into the features of the product, it benefits to the customer and evaluation of your products and ideas, these must be suited to the needs of customers.

Most salespeople are using the popular sales model for decades, that is old, has proven ineffective, and blindly emphasis on product features and benefits of the model. Many sales staff is always eager to talk about their own products, unchanged from a particular type of product rather than the customer's point of view began to talk. Now, sales is a demanding job. Customer relationship in the 21st century, the sales staff must change their roles, that is from the "experts" to "resource providers."

Interaction

In the "24 Commandments of interpersonal workplace," a book, 闆峰厠甯冩灄鍏?Man Boshi lists the 10 most popular type of behavior. They are tank-type, sniper type, grenade type, Jack of all trades type, leave Jack of all trades type, nice type, indecisive type, remained silent type, no type, type and other complaints. Tank-type radical and ruthless people will take any means, did not hesitate to destroy all the stops. Sniper type of people for some reason you as the object of resentment, Aspects of Intellectual your weaknesses. Grenade-type people like to rage, with the existing with the environment. Jack of all trades type of person in full flight, eloquent, but reluctant to make a little time to listen to others point of view. False jack of all trades type not know too much, but they themselves have never think so. Nice type of people to express their approval very fast time, hesitant to express their point has landed. Type of people hesitant in making important decisions, always putting off the decision. Remain silent type who will not tell you want to know anything, you never get feedback. Negative people are always negative, the others go into pessimism and despair. Type of people always complain about indulging in their own troubles, and continue to complain.

So, whether you're an individual or as team director of human resources, must see that he is not one of them, they have not committed such an error, then try to discover the advantages of each side, so that their performance needs, to make their team more competitive, more cohesive.






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Thursday, July 22, 2010

Dell's real ambition


Recently, some foreign media reports, Dell announced plans to open two retail stores in the end of the year, are located in Dallas, NorthPark Center and the New York West Nyack's Palisades Center.

This again raises the analysis of the industry: Dell is not to give up direct sales, to switch channels?

I think the answer is no. Dell can not give up the direct sales model, Dell's direct model has sat down with PC right now the location of the world's oldest, no reason to put down the knife are used to, with the opponents have a very good test of others, but he is very strange guns, then no Unlike leather own life.

So, Dell should be doing in the end?

Not revolution does not mean rigid, Dell still needs to develop optimization. IDC statistics show that last year, Dell's growth rate is already slowing in the global market share has declined. Dell needs to find their own blue ocean, and this is the individual consumer market.

Relative to the commercial market, Dell in personal consumer market performance has been weak. In late March, Dell PC through the acquisition of personal game maker Alienware, a large-scale cut into the individual consumer market. In the U.S., Dell advertisement has been on the Hollywood fashion magazines. For the consumer market, direct sales of light weapons is clearly not enough, the consumer market is characterized by emphasis on the user shopping experience, holds a powerful position in this market, the brands are interested in using experiential marketing, to promote the most common means is to open flagship shop, shop experience, Apple is the most typical, Sony, Samsung, too. The so-called flagship store usually choose to downtown area, decorated very stylish bright, users can experience in this product, feel the brand. The company aims to open the shop so much to sell, do not say to the image display and user experience.

Take a look at Dell opened two retail stores, location is in the central business district. Dell spokesman said the two stores and no product inventory, however, customers can place orders via the web to buy this Dell product. It is said that the two retail stores in the area of more than 3000 square feet, roughly the equivalent of about 300 square meters, if only for the sales, according to Dell's sales model, but also too big a number.

Therefore, it can be a conclusion, only Dell's retail end-consumer demand for a direct understanding of the trend to expand the influence of end-consumer market, with the ultimate aim is to better develop individual consumer market.






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